Sep 12, 2013
09:36 AM
Style & Shopping

Fashion on the Avenue to Sparkle in Greenwich Tonight

Fashion on the Avenue to Sparkle in Greenwich Tonight

On a day like today, the haunting voice of Ella Fitzgerald warning that “into each life some rain must fall” is the last riff that might seem appropriate. But with the chance of a storm forecast for Greenwich, the forces behind one of Connecticut’s best public fashion events turned their thoughts to precipitation—briefly—and then continued on as gracefully and unflappable as a runway pro.

If it does rain at an inopportune time later today, then Fashion on the Avenue, featuring more than 80 models showing off the best of the fall collections as curated by local stores and boutiques, will simply move inside to the svelte showrooms of Saks Fifth Avenue, a sponsor of the event.

Otherwise, Greenwich Avenue will be transformed “into the ultimate high fashion catwalk with an evening of style,” and the live outdoor red carpet show will begin at 6 p.m. featuring a long and distinguished roster of local retailers and designers.

“This year’s show is twice the size of last year, with over 80 models expected to strut the best of the fall collections down the Avenue,” a release on the event says. “The show also features a performance by dancers from The Arthur Murray Grande Ballroom of Greenwich, and a car show of ‘beautiful’ models presented by Mercedes-Benz of Greenwich.”

Following the fashion show, participating stores are staying open late and hosting “open house parties up and down the avenue for guests to enjoy refreshments, music and see the new collections.”

And those participating local businesses form a who’s who of the best in fashion and design in Connecticut: Alexis Bittar, Alice & Olivia, Atelier 360, Barcelona, Becker Salon, Benefit, Blue Jeans Bar, Brooks Brothers, Christopher Noland Salon, Claire’s, Classic Kids, Comptoir des Cotonniers, Crave, Do’s Hair Salon, Douro, Dream Spa & Salon, Ellela Cosmetics and Lash Salon, Equinox, Everything But Water, Fontana, Gap Kids, Jaafar Tazi Salon, Jack Wills, Joie, Kate Spade, Katie Fong, Letarte, Lily Pulitzer, Maje, Morello, Olivine Gabbro, Out Of The Box, Patricia Gourlay, Plush Blow, Polaryn O. Pyret, Pure Barre, Richards, Roam, Saks Fifth Avenue, Sandro, Shoes and More, Sofia’s Costumes, Steven Alan, Stuart Weitzman, Tiffany & Co., Vilbrequin, Vineyard Vines, and White Moth Jewelry.

The sponsors of Fashion on the Avenue are Equinox, First Bank of Greenwich, The Greenwich Chamber of Commerce, Patch, Saks Fifth Avenue and Serendipity Magazine, and the goal is to support the local business community through an event for all ages, and to celebrate the fall shopping season.

Saks is located at 205 Greenwich Avenue—in case the event is moved inside—and other details on connecting can be found on www.facebook.com/GreenwichFOA or by emailing GreenwichFOA@gmail.com. Should the event take place outside as planned, Greenwich Avenue will be closed from Lewis to Elm Streets for the runway show beginning at 6 p.m.

Meanwhile, in terms of finding motivation to break out of your routine and make your way to Greenwich this evening—well, that part is easy. Dressing well in stylish clothes that fit, pampering your body and even taking chances on looks that can transform your look—these leaps can literally be catalysts for changing your life for the better.

It’s a fashion world truism, and one that I personally recall from a great conversation in the past with Andrew Mitchell-Namdar, Vice President, Marketing & Creative Services, for the Mitchells Family of Stores, which includes Richards of Greenwich, a participant in Fashion on the Avenue.

So take a chance, connect with Fashion on the Avenue tonight and be empowered.

While you’re in Greenwich, in terms of dining and lifestyle options, check out the Fairfield County winners in our Best of Connecticut 2013, and, even better, download the Best of iPad app and take our authoritative living-well-in-Connecticut intel on the road.

 

Fashion on the Avenue to Sparkle in Greenwich Tonight

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