Nov 3, 2013
06:50 AM
Style & Shopping

'Classic With a Kick' Fashion at New Boutique in Old Saybrook, So Chic

'Classic With a Kick' Fashion at New Boutique in Old Saybrook, So Chic

Mara Lavitt/New Haven Register

Didem Arici of Branford has opened So Chic, a woman's clothing shop, in the Old Saybrook Shopping Center.

If Cinderella had a closet, it would probably look a lot like So Chic boutique. (105 Elm St. Old Saybrook; 860-388-2222)

Imagine a room with crystal delicately falling from the ceiling, softly painted walls silhouetted with flowers, and beautifully adorned dresses in yummy fabrics hanging throughout.

Owner Didem Arici of Branford set out to, “create an environment where people would come and feel special. The first thing in retail is to make the client happy and feel comfortable.”

Originally from Turkey, Arici moved to the United States 10 years ago and worked as a visual merchandiser for several large retailers. With a professional background in landscape architecture, it was her creative eye that guided the eye-catching displays of local Lord & Taylor, IKEA, and Sears stores. After many years of providing expertise to others, it was a dream come true to open her very own boutique.

“I wanted to create a space that combined my interior design skills with my love of fashion.”

The store’s name is truly a reflection of Arici’s own elegant, personal style. In fact, the words, “So Chic,” expresses her love of fashion that it was a natural fit for the name of her new business. She believes that while women can dress casually for comfort, their clothing and accessories can still be interesting and beautiful.

“I wanted to bring a different concept to the Shoreline and offer women of any age unique, sophisticated, comfortable clothing with affordable prices.” Arici buys a substantial amount of her merchandise from L.A., which is currently enjoying a burgeoning fashion market with a talented group of designers now calling it home. Arici carries apparel from the West Coast to offer her customers’ distinctive clothing not readily found on the Shoreline. So Chic offers a mixture of junior fashion forward to more classic styles (but never boring) - something for every customer.

Arici describes her shop’s style as “classic with a kick.”

See the full story at the Shoreline Times.

'Classic With a Kick' Fashion at New Boutique in Old Saybrook, So Chic

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